"Could hardly be more relevant ... it feels like a light switch being flicked on" OWEN JONES"

"Transformative and revolutionary ... offers us a necessary and critical way forward" (Robin DiAngelo, author of White Fragility)

"Vital and hopeful … Whether you’re an institution … or an individual in moral paralysis, dumbfounded by the febrile emotions now at large … you are not alone; hope is on its way" (Colin Grant, Observer)" (Colin Grant Observer)

"Shocking and provocative … he uses his personal story to make his arguments so skilfully that the book is both a memoir and a strident call to arms" (Irish Times)

"An electrifying combination of ethics, history, law and science, bringing it all together with an engaging personal narrative … an essential work for anyone who wants to go beyond an awareness of racism to the next step" (The Voice)

"One of the US’s most respected scholars of race and history… Kendi’s argument is brilliantly simple … he rejects the idea that racism is born out of ignorance. Racism, history shows, is born out of its profitability and utility … His honesty … is one of the most powerful elements in this compelling book’ AFUA HIRSCH, Guardian" (Afua Hirsch Guardian)

"Gives us the tools to make changes in our own lives and society at large. A must-read" (June Sarpong, author of Diversify)" (June Sarpong, author of Diversify)

"Makes clear how we all must engage in the essential soul-searching to understand our own racism and the personal action required to become antiracist" (Lord Herman Ouseley, former Chair of the Commission for Racial Equality and of Kick It Out)" (Lord Herman Ouseley, former Chair of the Commission for Racial Equality and of Kick It Out)

"This is no guidebook to getting woke ... Never wavering, Kendi methodically examines racism through numerous lenses: power, biology, ethnicity, body, culture, and so forth. This unsparing honesty helps readers, both white and people of colour, navigate this difficult intellectual territory. Essential" (Kirkus)

"So vital. As a society, we need to start treating antiracism as action, not emotion – and Kendi is helping us do that" (Ijeoma Oluo, author of So You Want to Talk About Race)" (Ijeoma Oluo, author of So You Want to Talk About Race)

Ibram X. Kendi is founding director of the Antiracist Research and Policy Center at American University in Washington, DC, where he is a Professor of History and International Relations. His previous books are Stamped from the Beginning: The Definitive History of Racist Ideas in America, Winner of the National Book Award 2016, and The Black Campus Movement, Winner of the W. E. B. Du Bois Book Prize. He is also a columnist at the Atlantic.